Sydney Sweeney Faces Backlash for Sexualized Novig Ad: “Exactly Why Women in Sports Aren’t Taken Seriously”

Written and edited by the WorldPing NewsdeskPublished Updated Original reporting: Hollywood Reporter

What happened

Many online users, including women who work in the sports industry, have shared their frustration with the actress' campaign for the sports trading app, which features multiple shots of her mostly naked body covered with different sports balls and uniforms.

Key facts

  • Reported by Hollywood Reporter and published Sat, 12 Sep 2026 01:50:46 UTC.

Why it matters

Release schedules, box office and industry deals show where audience attention and studio money are moving next.

What to watch next

  • Confirmed release or premiere dates
  • Opening figures and audience reception
  • Follow-on deals or casting announcements

Coverage timeline

When each newsroom published on this story, oldest first — all times UTC.

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Sources

The original report was published by Hollywood Reporter. WorldPing does not claim that reporting — this page summarises and contextualises it.

Read the full report at Hollywood Reporter

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Sydney Sweeney Takes Equity in Novig for Its Viral Ad

More details have come forth about Sydney Sweeney’s viral ad for sports prediction market Novig, which drew an adult content warning on X.

Brief by WorldPing · Original reporting by Bitcoin.com