What's gone wrong at Nike? How the world's sportswear giant lost its mojo

Written and edited by the WorldPing NewsdeskPublished Thu, 01 Oct 2026 23:32:59 UTCUpdated Thu, 01 Oct 2026 23:32:59 UTCOriginal reporting: BBC News

What happened

Several self-inflicted mistakes have cost the biggest sportswear brand on the planet in recent years.

Key facts

Reported by BBC News and published Thu, 01 Oct 2026 23:32:59 UTC.

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Official statements or denials from the governments named
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Sources

The original report was published by BBC News. WorldPing does not claim that reporting — this page summarises and contextualises it.

Read the full report at BBC News

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