YouTube will let you build your own algorithm with AI

Written and edited by the WorldPing NewsdeskPublished Updated Original reporting: TechCrunch

What happened

YouTube’s new custom feeds let users describe the videos they want to see in their own words, then use Gemini to build a personalized feed around the request.

Key facts

  • Reported by TechCrunch and published Wed, 23 Sep 2026 14:30:00 UTC.

Why it matters

Platform, chip and AI decisions set the terms other companies have to build on, so a single announcement here tends to ripple through products, supply chains and regulation.

What to watch next

  • Availability, pricing and rollout regions
  • Independent testing or verification of the claims made
  • Responses from regulators and competing platforms

Coverage timeline

When each newsroom published on this story, oldest first — all times UTC.

  1. YouTube will let you build your own algorithm with AI

  2. YouTube takes aim at clipper accounts, will prioritize original Shorts

  3. TechCrunch Disrupt 2026: Blackstone’s Jas Khaira on building the next generation of AI giants

  4. Meta wants people to build their own Muse gadgets, too

  5. Sean Parker is rebuilding Stability AI around music

Sources

The original report was published by TechCrunch. WorldPing does not claim that reporting — this page summarises and contextualises it.

Read the full report at TechCrunch

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Brief by WorldPing · Original reporting by TechCrunch