Vurt wants you to look at vertical videos as a genre of their own

Written and edited by the WorldPing NewsdeskPublished Updated Original reporting: The Verge

What happened

From Disney Plus to HBO Max, almost every major established streaming service is experimenting with ways to get into vertical content.

It's clear that these companies see video-focused social media platforms like TikTok and Instagram as existential threats.

Key facts

  • Reported by The Verge and published Sun, 11 Oct 2026 10:03:00 UTC.

Why it matters

Platform, chip and AI decisions set the terms other companies have to build on, so a single announcement here tends to ripple through products, supply chains and regulation.

What to watch next

  • Availability, pricing and rollout regions
  • Independent testing or verification of the claims made
  • Responses from regulators and competing platforms

Coverage timeline

When each newsroom published on this story, oldest first — all times UTC.

  1. ‘Absolute Justice’ Gives DC’s New Heroes Their First Full Crossover

  2. As They Supposedly Battle AI Slop, Major Publishers Reportedly Cover Their Books in It

  3. Vurt wants you to look at vertical videos as a genre of their own

Sources

The original report was published by The Verge. WorldPing does not claim that reporting — this page summarises and contextualises it.

Read the full report at The Verge

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