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Apple is reportedly working on iPhone game controllers

Written and edited by the WorldPing NewsdeskPublished Updated Original reporting: The Verge

What happened

Bloomberg's Mark Gurman says Apple is developing two game controllers for the iPhone and will likely sell them under the Beats brand.

Rumors that Apple might enter the game controller business have circulated for some time.

Key facts

  • Reported by The Verge and published Sun, 13 Sep 2026 18:30:16 UTC.

Why it matters

Platform, chip and AI decisions set the terms other companies have to build on, so a single announcement here tends to ripple through products, supply chains and regulation.

What to watch next

  • Availability, pricing and rollout regions
  • Independent testing or verification of the claims made
  • Responses from regulators and competing platforms

Coverage timeline

When each newsroom published on this story, oldest first — all times UTC.

  1. Try These 3 iOS 27 Safari Settings to Get More Out of Apple’s Browser

  2. Are Apple's wired EarPods still worth buying?

  3. Apple's rumored gaming controller for iPhone could feature Beats branding

  4. What's the difference between AppleCare+ and AppleCare One?

  5. Apple is reportedly working on iPhone game controllers

  6. Apple May Pivot the Beats Brand Into a Way of Marketing Less Polished Products, Starting With Gamer Gear

Sources

The original report was published by The Verge. WorldPing does not claim that reporting — this page summarises and contextualises it.

Read the full report at The Verge

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