Amazon uses its tracking data to guess whether shoppers have a flat butt and no friends

Written and edited by the WorldPing NewsdeskPublished Updated Original reporting: The Verge

What happened

Most people know that Amazon collects data about your shopping history to serve up personalized product recommendations.

But what some of us didn't realize is that you can check exactly what Amazon knows - or thinks it knows - about you in your settings menu.

Key facts

  • Reported by The Verge and published Wed, 07 Oct 2026 13:46:17 UTC.

Why it matters

Platform, chip and AI decisions set the terms other companies have to build on, so a single announcement here tends to ripple through products, supply chains and regulation.

What to watch next

  • Availability, pricing and rollout regions
  • Independent testing or verification of the claims made
  • Responses from regulators and competing platforms

Coverage timeline

When each newsroom published on this story, oldest first — all times UTC.

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  2. Amazon uses its tracking data to guess whether shoppers have a flat butt and no friends

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Sources

The original report was published by The Verge. WorldPing does not claim that reporting — this page summarises and contextualises it.

Read the full report at The Verge

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Brief by WorldPing · Original reporting by WIRED