Gunna Launches SB the Label in Partnership With Atlantic Music Group

Written and edited by the WorldPing NewsdeskPublished Updated Original reporting: Variety
Gunna Launches SB the Label in Partnership With Atlantic Music GroupWorldPing
Image via Variety.

What happened

Gunna has announced the launch of a new company, SB the Label, in partnership with Atlantic Music Group.

The four-time Grammy nominee, born Sergio Giavanni Kitchens, will serve as CEO of the label, with three artists from the Atlanta area already signed.

Key facts

  • The four-time Grammy nominee, born Sergio Giavanni Kitchens, will serve as CEO of the label, with three artists from the Atlanta area already signed.
  • Reported by Variety and published Fri, 09 Oct 2026 14:22:05 UTC.

Why it matters

Release schedules, box office and industry deals show where audience attention and studio money are moving next.

What to watch next

  • Confirmed release or premiere dates
  • Opening figures and audience reception
  • Follow-on deals or casting announcements

Coverage timeline

When each newsroom published on this story, oldest first — all times UTC.

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Sources

The original report was published by Variety. WorldPing does not claim that reporting — this page summarises and contextualises it.

Read the full report at Variety

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