Globo Bets on ‘To Love Is to Care’ at Mipcom as It Ushers ‘Super Drama’ Concept: ‘Titles That Represent the Best of the Brazilian Telenovela Tradition’

Written and edited by the WorldPing NewsdeskPublished Updated Original reporting: Variety
Globo Bets on ‘To Love Is to Care’ at Mipcom as It Ushers ‘Super Drama’ Concept: ‘Titles That Represent the Best of the Brazilian Telenovela Tradition’WorldPing
Image via Variety.

What happened

Brazilian media powerhouse Globo arrives at Mipcom with “To Love is to Care,” its latest primetime telenovela by lauded author Walcyr Carrasco.

Key facts

  • Reported by Variety and published Sun, 11 Oct 2026 19:33:29 UTC.

Why it matters

Release schedules, box office and industry deals show where audience attention and studio money are moving next.

What to watch next

  • Confirmed release or premiere dates
  • Opening figures and audience reception
  • Follow-on deals or casting announcements

Coverage timeline

When each newsroom published on this story, oldest first — all times UTC.

  1. Netflix Has Used AI on About 300 Titles, but “Human Touch Is Critical,” Exec Says in Busan

  2. TV tonight: David Tennant stars in a brutally brilliant prison drama

  3. ‘The crime fiction I’m interested in is political’: Ian Rankin on his new novel about the super-rich

  4. Globo Announces BBC Deal on Teen Werewolf-Vampire Thriller ‘Blood Red,’ Highlights Big Telenovelas and Hot Fiction Formats at Mipcom Showcase

  5. Globo Bets on ‘To Love Is to Care’ at Mipcom as It Ushers ‘Super Drama’ Concept: ‘Titles That Represent the Best of the Brazilian Telenovela Tradition’

Sources

The original report was published by Variety. WorldPing does not claim that reporting — this page summarises and contextualises it.

Read the full report at Variety

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