Virgin Group CEO scrolls TikTok daily to keep up with Gen Z: ‘The zeitgeist is not with people in their 50s’

Written and edited by the WorldPing NewsdeskPublished Updated Original reporting: Fortune
Virgin Group CEO scrolls TikTok daily to keep up with Gen Z: ‘The zeitgeist is not with people in their 50s’WorldPing
Image via Fortune.

What happened

Josh Bayliss, CEO of Richard Branson’s Virgin Group, actively uses TikTok—with the goal of staying ahead of Gen Z trends that could shape his businesses.

Key facts

  • Reported by Fortune and published Sun, 13 Sep 2026 11:19:00 UTC.

Why it matters

Economic releases and corporate results feed directly into rate expectations, currency moves and equity pricing, so the detail here often matters more to markets than the headline itself.

What to watch next

  • Revisions to the initial figures once fuller data is released
  • How rate expectations and index futures respond
  • Guidance or commentary from the companies and policymakers involved

Coverage timeline

When each newsroom published on this story, oldest first — all times UTC.

  1. ‘Trump accounts’ promise to mint child millionaires. Experts have their doubts

  2. Virgin Group CEO scrolls TikTok daily to keep up with Gen Z: ‘The zeitgeist is not with people in their 50s’

Sources

The original report was published by Fortune. WorldPing does not claim that reporting — this page summarises and contextualises it.

Read the full report at Fortune

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