Shein outsells British rival Asos as UK revenue hits £2.58bn

Written and edited by the WorldPing NewsdeskPublished Updated Original reporting: The Guardian
Shein outsells British rival Asos as UK revenue hits £2.58bnWorldPing
Image via The Guardian.

What happened

Online retailer’s 26% jump sharpens focus on exemption letting cheap parcels into the country duty-free Shein, the online fast-fashion retailer founded in China, increased sales in the UK by just over a quarter last year, overtaking its British rival Asos.

Key facts

  • Online retailer’s 26% jump sharpens focus on exemption letting cheap parcels into the country duty-free Shein, the online fast-fashion retailer founded in China, increased sales in the UK by just over a quarter last year, overtaking its British rival Asos.
  • Reported by The Guardian and published Fri, 09 Oct 2026 11:49:48 UTC.

Why it matters

Economic releases and corporate results feed directly into rate expectations, currency moves and equity pricing, so the detail here often matters more to markets than the headline itself.

What to watch next

  • Revisions to the initial figures once fuller data is released
  • How rate expectations and index futures respond
  • Guidance or commentary from the companies and policymakers involved

Coverage timeline

When each newsroom published on this story, oldest first — all times UTC.

  1. British households would be £5,000 richer if we were more innovative. Let’s unleash our talents | Gordon Brown

  2. OpenAI projected to bring in $20bn less in revenue than expected

  3. Shein outsells British rival Asos as UK revenue hits £2.58bn

Sources

The original report was published by The Guardian. WorldPing does not claim that reporting — this page summarises and contextualises it.

Read the full report at The Guardian

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Brief by WorldPing · Original reporting by The Guardian