McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken

Written and edited by the WorldPing NewsdeskPublished Updated Original reporting: The Guardian
McDonald’s to take on KFC and rivals as Gen Z flock to fried chickenWorldPing
Image via The Guardian.

What happened

Fast food giant aiming to increase share of global chicken market as rising cost of beef hits profits McDonald’s is betting on fried chicken as health concerns and the rising price of beef shift dining habits.

The company said that it aimed to take an extra 1.

Key facts

  • The company said that it aimed to take an extra 1.
  • Reported by The Guardian and published Wed, 23 Sep 2026 17:38:37 UTC.

Why it matters

Economic releases and corporate results feed directly into rate expectations, currency moves and equity pricing, so the detail here often matters more to markets than the headline itself.

What to watch next

  • Revisions to the initial figures once fuller data is released
  • How rate expectations and index futures respond
  • Guidance or commentary from the companies and policymakers involved

Sources

The original report was published by The Guardian. WorldPing does not claim that reporting — this page summarises and contextualises it.

Read the full report at The Guardian

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