Former L’Oréal execs set out to build a $1.2 billion beauty empire. Now all that’s left is Milk Makeup, and its sales just fell 57%

Written and edited by the WorldPing NewsdeskPublished Updated Original reporting: Fortune
Former L’Oréal execs set out to build a $1.2 billion beauty empire. Now all that’s left is Milk Makeup, and its sales just fell 57%WorldPing
Image via Fortune.

What happened

Waldencast sold Obagi, lost its founders to the buyer, and is leaving Nasdaq.

What's left is a makeup brand whose sales fell by more than half.

Key facts

  • Reported by Fortune and published Sun, 04 Oct 2026 10:37:00 UTC.

Why it matters

Economic releases and corporate results feed directly into rate expectations, currency moves and equity pricing, so the detail here often matters more to markets than the headline itself.

What to watch next

  • Revisions to the initial figures once fuller data is released
  • How rate expectations and index futures respond
  • Guidance or commentary from the companies and policymakers involved

Coverage timeline

When each newsroom published on this story, oldest first — all times UTC.

  1. Nitrite-free bacon sales boom in UK amid fears over curing chemicals

  2. Former L’Oréal execs set out to build a $1.2 billion beauty empire. Now all that’s left is Milk Makeup, and its sales just fell 57%

Sources

The original report was published by Fortune. WorldPing does not claim that reporting — this page summarises and contextualises it.

Read the full report at Fortune

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