Brands are fleeing TV for social. The agency that landed more than 50B views for brands like Perplexity and Universal Music sold for at least $100M

What happened

Key facts

• Exclusive: Get Engaged becomes a part of SAMY, a global social-first marketing company.
• Reported by Fortune and published Tue, 06 Oct 2026 13:30:00 UTC.

Why it matters

Economic releases and corporate results feed directly into rate expectations, currency moves and equity pricing, so the detail here often matters more to markets than the headline itself.

What to watch next

• Revisions to the initial figures once fuller data is released
• How rate expectations and index futures respond
• Guidance or commentary from the companies and policymakers involved

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