Variety

Nielsen to Acquire DoubleVerify for $2.15 Billion in Bid to Augment Digital Measurement

Nielsen to Acquire DoubleVerify for $2.15 Billion in Bid to Augment Digital MeasurementWorldPing

Audience-measurement giant Nielsen said it would acquire the digital-media monitor DoubleVerify in an all-cash transaction that takes place as more media companies and advertisers are putting the company under new scrutiny as they seek to unify tabul…

This is a short WorldPing brief. The full report was published by Variety.

Read the full report at Variety

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