Variety

World Cup Boosts Fox Ad Sales in Q2, Profit Falls 3%

World Cup Boosts Fox Ad Sales in Q2, Profit Falls 3%WorldPing

Fox ad sales rose 78% (108% for the TV division) during April-June due to the FIFA Men’s World Cup. Still, overall profit for the quarter dipped 3% year over year to $696 million. Fox’s distribution revenue was up 7% to $2.03 billion from $1.

This is a short WorldPing brief. The full report was published by Variety.

Read the full report at Variety

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Fox Ad Revenue Surges In June Quarter On World CupWorldPing
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Fox Ad Revenue Surges In June Quarter On World Cup

The broadcast of the FIFA Men’s World Cup drove a 78% jump in advertising sales at Fox as total revenue for the company’s fiscal fourth quarter ended in June jumped 28% to $4.21 billion.

Brief by WorldPing · Original reporting by Deadline