WorldPingThe Guardian
Super Furry Animals’ foray into football is not part of Big Music’s money grab | Emma John
The sponsorship deal between Cwmbran Celtic and the Welsh indie-rockers is a nostalgia trip rather than a cynical attempt to monetise ‘adjacent audiences’ As someone born on the cusp of the gen X-millennial divide, I am the perfect target for today’s…
Brief by WorldPing · Original reporting by The Guardian
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